Marsha Collier

What does a business need to know to be effective online? Collier explains it thoroughly, based on her own experience as a retailer and consultant dating back to the initial days of online commerce. The book is filled with plenty of solid advice about communicating genuinely and quickly. What I appreciated most was the variety of historical examples she provides, referencing both well known and local firms that have succeeded in their markets.

I would not want to be Marsha Collier or her editor. I don't know how many revised editions are out there, but they will continue. Change is perpetual. That being said, this book is what got me started on ebay. It's incredibly easy to understand (henceforth "For Dummies"). Even the most technically handicapped person should get along fine. My only gripe is that Collier is sometimes a bit repetitive, but dummies need repetition... Anyone who is the least bit interested in eBay--be it in show more buying or selling--should start here. Don't just hop on eBay and start clicking. There are a few fundamental wisdoms to be learned first, like how not to get negative feedback. Ms. Collier thinks of everything here! She even gives you ideas on where to get merchandise! I want you to realize that ANYONE can be an eBayer, regardless of your computer knowledge! Let Marsha show you how and soon you may wish to open your own eBay store or selling site! You won't be sorry! show less

This is a must have for anyone that is serious about making money on ebay. Marsha Collier does an outstanding job of dealing with the nitty gritty when it comes to ebay auctions. There's a tear out cheat sheet. She writes with an authority, but she doesn't give you that "guru" feel.

OK, so you have gotten started on eBay. Now you want to get serious about selling on eBay. Marsha Collier is the person to tell you how to go about taking your business to the professional level. Start up an eBay Store, launch your own selling site in juxtaposition to your ebay business, get an introduction to bookkeeping, and get hot tips on how to avoid losing your money and how to make money. Get the current revised edition.