Deirdre Breakenridge

Deirdre K. Breakenridge is CEO of Pure Performance Communications, a strategic communications and technology consulting firm based in the New York, metro area. A 20+ year PR industry veteran, she travels worldwide, counseling and speaking to corporations and associations on the changing media show more landscape and the integration of PR, marketing, and social media. An avid blogger at PR 2.0 Strategies, she cofounded #PRStudChat, a Twitter community dedicated to educating PR practitioners, students, and educators. She is coauthor of Putting the Public Back in Public Relations and The New PR Toolkit; and author of PR 2.0 New Media, New Tools, New Audiences. show less