Kevin Freiberg

The book kept boasting about Southwest and didn't offer a counter-viewpoint on anything the organization was doing poorly. It is hard to believe that Southwest is doing everything right. Good ideas, very rah-rah, difficult to finish without wanting to gag the authors for being too positive. However, there are some great organizational strategy concepts described in the book and I'll probably pick it up again at some time to refresh my thinking / perspective.

Book is a little dated (1998) and finally just lost my interest. Did it look a little like a school book to anyone else?

I love the maverick attitude and got me thinking of some of the Southwest Airlines qualities in culture that I could incorporate into my work place and my life.

Lean, flexible and fast - these all go together. Southwest had all these in spades to survive competitors throwing below the belt punches and profiting in one of the most capital intensive industries.

Ownership - show more this is the most important quality of all. When people take ownership of their responsibilities, everything falls into place. I kind of fall into the camp that people have the ability to do much more than we ever realized. It's just a matter of trusting yourself. show less

Wonderful look at the airline and its history. It's quirky, but that seems to be what has attracted the right staff to build such a successful airline.

Substandard read. Could've used some more "inside stuff". Basically read what I already knew