John Sculley

"This book gives excellent insights to the contrasting corporate cultures between Pepsi and Apple. The former follows protocol, and place huge emphasis on winning market shares, while the latter is about freedom, creativity, learning and creating market shares.
The style is simple and direct which makes it an easy read. Readers who are looking for style more than content may be disappointed though.
You will read about Jobs' infamous quote to Sculley: 'Do you want to spend the rest of your show more life selling sugared water, or do you want to change the world?'
Although published in 1988, the book still has a great appeal to anyone who wants to learn about Sculley, Jobs or Apple." show less

Pretty good but general/broadly accepted advice today (so it is rather dated and general) - yes, mobile and cloud and referrals are important. This was fairly obvious to people in 2014 when this was written, but not as universally known (and fairly well presented), so this is a 4 star book which hasn’t aged particularly well.