Adrian Shaughnessy

A book celebrating the experimental typography of Dutch graphic designer Jurriaan Schrofer.

He was a pioneer in corporate identity; a designer of photo books; and art director of the architectural magazine Forum. Most of all he was an experimentalist in letterforms and typography.

Design writer Frederike Huygen describes his work as ‘research into perception, visual effects and the optical illusion of perspective: or the interplay of letterform, pattern and meaning.’ She also refers to him show more as a ‘computer-designer before the computer’.

The book is luxuriously printed with a spot Pantone and has an open printed spine. show less

This is a fantastic book on how to be a graphic designer in the competitive market. If you reverse its point, it also helps a lot in understanding how to interview designers when piles of portfolios and resumes arrive at your desk.

Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of show more digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen. show less

Yawn. Double Yawn.
Not much Risk in this book.
Where are the tough advice, hard choice examples?