Alina Wheeler

Author of Designing Brand Identity: An Essential Guide for the Whole Branding Team

About the Author

Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.

Includes the name: Alina R. Wheeler

Image credit: via Audible

Works by Alina Wheeler

Brand Atlas: Branding Intelligence Made Visible (2011) 10 copies

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Associated Works

Design Culture: An Anthology of Writing from the AIGA Journal of Graphic Design (1997) — Contributor — 45 copies

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Main Associated

advertising (9) advertising art (3) art (9) brand (12) brand identity (7) brand management (3) branding (47) brands (11) bus (3) business (21) commercial art (3) communication (4) corporate identity (10) design (50) designing brand identity (4) English language (4) graphic design (29) graphics (6) guide (7) identity (10) logo (6) Logos (4) marketing (31) non-fiction (13) rebranding (3) reference (3) textbook (3) to-read (14) trademarks (3) visual communication (3)

Common Knowledge

Gender: female
Organizations: Rev Visual (founder)
Places of residence: Philadelphia, Pennsylvania, USA
Associated Place (for map): Pennsylvania, USA

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2 reviews

jpsnow 1,338 reviews

Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina Wheeler

This is a simple, yet rich primer on the key concepts relevant to branding for a distinct, coherent identity. It's a great introduction for anyone who needs to understand brand identify, and a great reference for anyone who already does. I especially appreciated how much the ideas are supported with hundreds of relevant examples and illustrations.

May 13, 20221 other review

csleh 33 reviews

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler