Nathan Shedroff

The notion of experience design has been more or less worn out in recent years by interaction design practitioners and managers, but this book provides a refreshing reminder that the customer is really where everything starts and ends. The authors survey the development of consumerism and marketing from product focus through brand focus to experience focus, and then devote most of the book to a customer-centered process for developing products and services. The development process they show more introduce is strongly focused on the meaning that products and services make to customers, and builds an empirically well-grounded and coherent image of intended experience. In my opinion, it addresses a topic of growing significance to interaction designers and it does so in a highly credible way. show less

Commenting or reflecting on the futuristic interaction techniques of science fiction movies may be something that most interaction designers have done at one point or another. This book takes that pastime to a whole new level, analyzing a wide selection of science fiction technologies and technology uses from an interaction design point of view. The result is fun and entertaining, and not entirely without inspirational value.

Shedroff approaches experience design as a multidisciplinary field, involving digital artifacts as well as many other materials. A particularly interesting aspect from my point of view is Shedroff’s attempts to articulate qualities of use experiences.

An interesting read showing how meaning is made from designed experiences.