About the Author
Nicholas Ind is an associate professor at Kristiania University College, Oslo, and a partner in Equilibrium Consulting. Previously he ran Icon Medialab's brand consultancy arm in Sweden. He is a former director of the Design Business Association (UK) and a member of the advisory board of Corporate show more Reputation Review and of the editorial board of journal of Brand Management. He was a founder member of the Medinge Group, an international branding think tank. Nicholas is the author of eleven books including Beyond Branding, Living the Brand and Brand Together and co-edited Brands with a Conscience (all published by Kogan Page). show less
Works by Nicholas Ind
Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion (2001) 24 copies
Beyond Branding: How the New Values of Transparency and Integrity Are Changing the World of Brands (2003) 19 copies
Branding Governance: A Participatory Approach to the Brand Building Process (2007) 9 copies, 1 review
LIVING THE BRAND: HOW TO TRANSFORM EVERY MEMBER OF YOUR ORGANIZATION INTO A BRAND CHAMPION (2005) 2 copies
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Reviews
Branding Governance challenges traditional thinking on brands. Bestselling author Nicholas Ind and cross-cultural communications expert Rune Bjerke expose the flaws in a marketing-led approach to brand-building, and offer in its place a highly-participative, organization-wide process that delivers fulfillment to employees and value to customers.
Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join show more managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity. show less
Drawing on a wide range of sources, they show that the key to a participatory approach is that customers and other external audiences must join show more managers and employees as active participants in defining and developing the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity. show less
Apr 15, 2023Portuguese (Brazil)
Statistics
- Works
- 21
- Members
- 98
- Popularity
- #193,037
- Rating
- 3.5
- Reviews
- 1
- ISBNs
- 50
- Languages
- 1