James Webb Young (1886–1973)

This is definitely the shortest time in which I've finished a book. Very plain simple and exact, almost to a fault. But maybe it works, I'm not sure yet.

If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process.

More a pamphlet than a book, this is an interesting little read, but nothing ground-breaking. Pretty much a collection of obvious points when it comes to developing ideas.