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J. Paul Peter

Author of Consumer Behavior and Marketing Strategy

11 Works 191 Members 1 Review

About the Author

James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. J. Paul Peter is the James R. McManus-Bascom Professor and Chair of the Marketing Departments at the University of Wisconsin-Madison.

Includes the name: PETER PAUL J,

Works by J. Paul Peter

Consumer Behavior and Marketing Strategy (1987) 69 copies

Preface to Marketing Management (1988) 57 copies

Marketing Management (1994) 43 copies, 1 review

Marketing Management: Knowledge and Skills : Text, Analysis, Cases, Plans (1992) 7 copies

Understanding Consumer Behavior (The Irwin Series in Marketing) (1993) 4 copies

Marketing for the manufacturer (1992) 3 copies

Comportamento do Consumidor e Estratégia de Marketing (2009) 3 copies

Consumer Behavior: Marketing Strategy Perspectives (1987) 2 copies

Measurement Readings for Marketing Research (1984) 1 copy

Marketing (2003) 1 copy

Consumer Behavior and Marketing Strategy 8th Editon 1 copy

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accounting (1) ARF-Marketing Research (1) AWS (1) box (1) business (7) Business textbooks (1) consumer behavior (7) consumers (1) Dewasa (1) economics (1) Ekonomi & Bisnis (1) Engenharia de Produção (1) INDO (1) IUGC Library1 (3) leidos (1) Lerry C. Olson (1) management (2) marketing (11) Marketing & Sales (2) Marketing Management (3) Matt's (1) neytendahegðun (1) non-fiction (4) O.1.4 (1) paperback (1) reference (2) strategic management (1) unsortedISBN (1) viðskiptafræði (1) z2007titles (1)

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1 review

JackiePaulson1 24 reviews

Marketing Management: Knowledge and Skills, 11th Edition by J. Paul Peter

This is an excellent textbook to learn all aspects of Marketing!

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Statistics

Works: 11
Members: 191
Popularity: #114,254
Rating: ½ 3.4

Reviews: 1
ISBNs: 70
Languages: 5

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