Allen Hurlburt

Includes bibliographical references (pages 151-153) and index

Introduction -- 1. Style. Style: Roots of design ; Prelude: Art Nouveau ; Cubism sets the stage ; Futurism ; Dada breaks the mold ; Surrealism ; Russian revolutionary design ; El Lissitzky ; Alexey Brodovitch ; Art Deco ; De Stijl ; The Bauhaus ; After the Bauhaus ; Summary: A measure of style -- 2. Form. Form: Defining structure ; Symmetry: The classic ideal ; Asymmetry: The oriental order ; Asymmetry moves west ; The Mondrian show more influence ; Balance ; Contrasts of value and color ; Contrast of size ; The design trilogy ; Free form ; Signs and symbols ; Dimension: Perspective ; Dimension: Isometric ; Angles and diagnosis ; The modulor: Le Corbusier's design system ; Grids and systems ; Summary: Filling the void -- 3. Content. Content: Word and image ; The design synthesis ; The creative concept ; Typography: The visual language ; Typography: Serifs and simplicity ; Typography: Style and legibility ; Photography: Camera and image ; Photographic effects ; The designer as photographer ; Illustration ; The designer as illustrator ; Graphic illustration ; Humor ; Summary: The total effect -- 4. Response. Response: The significant exchange ; Perception: Gestalt psychology ; Illusion: The changing view ; The visual paradox -- Conclusion. The measure of a design show less

Chaves para a criação e um bom desenho gráfico