Paul Stewart (6)
Author of Branded Customer Service: The New Competitive Edge
For other authors named Paul Stewart, see the disambiguation page.
Works by Paul Stewart
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From OCLC World Cat
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service.
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- Works
- 1
- Members
- 38
- Popularity
- #383,441
- Rating
- 3.0
- Reviews
- 1
- ISBNs
- 823
- Languages
- 24