Skip to main content

Author picture

Lynn B. Upshaw

Author of Building Brand Identity: A Strategy for Success in a Hostile Marketplace

3 Works 35 Members

About the Author

Lynn B. Upshaw is a member of the MBA faculty at the Haas School of Business, University of California at Berkeley.

Works by Lynn B. Upshaw

Building Brand Identity: A Strategy for Success in a Hostile Marketplace (1995) 19 copies

Truth: The New Rules for Marketing in a Skeptical World (2007) 12 copies

The Masterbrand Mandate: The Management Strategy That Unifies Companies and Multiplies Value (2000) 4 copies

Tagged

800BW (2) Advertising and Marketing (1) ARF-Brands (2) Assaig. Empresa. Marketing (1) berkeley haas business school (1) brand management (1) brand strategy (1) branding (3) brands (1) BUMAR (1) business (2) C1 (2) confiança (1) customer satisfaction (1) identity (1) international (1) leidos (1) lynn upshaw (1) marca (1) marketing (4) marketplace (1) MRKT (1) New books for July 2008 (1) propaganda (1) s-branding (1) School of Business (1) social (1) success (1)

Common Knowledge

There is no Common Knowledge data for this author yet. You can help.

Members

Reviews

No reviews found.

Statistics

Works: 3
Members: 35
Popularity: #405,583

ISBNs: 5

Pictures

Links

No links

Helper Hub

LibraryThing members improve authors by combining author names and works, separating out homonymous authors into separate identities, and more.

Helpers

Is This You?

Become a LibraryThing Author.

Verdana Standard Verdana Small The Lorax System Standard System Large Georgia Large Text Atkinson