Great book and inspirational ( )

The forward by Marshall Goldsmith kindly suggests that, "this book would have been very important in 1979. It was needed then. It is really needed now!"
The other way around possibly, the melding of merch' and nurture is folkloric. It is a solid reflection on foundations. Hold onto your hats HR people this trolly ride is for you! ( )

The Why of Work is not only a how to manual on managing employees, but also a great tool to use day in and day out when dealing with people. Resources and strategies are fully discussed, charted and diagrammed for easy understanding. For example, dealing with conflict, managing change, and handling difficult people are just a few areas the authors explore. We live in a world of change, and this way of life is not slowing down according to husband and wife authors, Dave and Wendy Ulrich. Therefore, managers, and successful leaders must deal with issues head on, to empower and engage their staff for a successful future. Also bringing a sense of “delight” with humor, fun, and productive activities make for a more meaningful work experience as detailed in the latter chapters. Check out The Why of Work for better insight and a different perspective on what motivates people. ( )

My full review for this book first appeared on www.csrwire.com at link
http://www.csrwire.com/csrlive/commentary_detail/2699--The-Why-of-Work-

This is a MUST-READ for all business leaders and HR Managers. The Ulrichs have written a masterpiece in motivation of employees in the workplace, with illuminating insights. This is a rare book which places human resources processes and management squarely in the camp of the development of an organizations corporate social responsibility and demonstrates how HR practices can advance this agenda. This is a welcome development and I have no doubt will create some ripples in HR circles. Dave and Wendy Ulrich cleverly move the agenda from employee engagement with primarily business focus around communication, remuneration and job content to a broader platform which encompasses the essence of the business beyond making money, and the aspirations of employees beyond earning a salary. One of the most basic components of CSR in business is providing a route to serve the aspirations and expectations of employees as stakeholders, so that they in turn may be the organization's CSR ambassadors when interfacing with other stakeholders. A bedrock of embedded CSR culture is essential to this. I am hopeful that The Why of Work will instill a sense of meaning in HR Managers and encourage them to adopt HR Practices accordingly.

elaine cohen
www.csr-reporting.blogspot.com
www.csrforhr.com ( )