Advertising: Principles and Practice
by William D. Wells, John Burnett, Sandra Moriarty
80 Members (2.50)
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Description
Complete with examples, issues and applications, this study introduces the theory and practice of advertising. It provides insights into how advertising is done, who does it, and the critical questions that must be resolved. A range of media types are incorporated into the discussion.Tags
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John Burnett is Professor of Marketing, University of Denver, and Chairperson of DU's Marketing Department
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- Members
- 80
- Popularity
- 398,265
- Rating
- (2.50)
- Languages
- English, Spanish
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- Paper
- ISBNs
- 27
