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Our Black Year: One Family's Quest to Buy Black in America's Racially Divided Economy

by Maggie Anderson

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661401,778 (3.56)1
On January 1, 2009, Maggie and John Anderson, a successful African American couple raising two daughters in a Chicago suburb, engaged in a social experiment to reinvest in the Black community and buy from only Black-owned businesses for a year. Throughout that time the Andersons combed Chicago in search of a Black-owned supermarket, dry cleaner, gas station, pharmacy, and clothing store. Our Black Year is the story of what they learned. Maggie examines the commercial exploitation of Black neighborhoods through the lens of her year supporting Black-owned businesses. She discovers that Black businesses lag behind businesses of all other racial and ethnic groups in every measure of success, and argues that the social crises that disproportionately impact Black people and underserved Black neighborhoods could be countered through "conscious consumerism"--supporting businesses that empower struggling communities. At once a personal journey and an investigation into the causes of a persistent economic suffering, this is a hard-hitting call to action to close a gaping hole in the American economy--one purchase at a time.--From publisher description.… (more)
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It's hard to serve people you disdain, but that is what the Andersons attempt in their misguided quest to "buy Black" for an entire year. As representatives of the so-called talented tenth, I'm surprised they never really acknowledged their hatred of the follow peers as well--card carrying members of the Black Bourgeoisie--that they were surprised at the level of indifference and sabotage shown to their efforts. What did they think was going to happen? Seriously. American society has never been fond of those of us of African descent and has clearly shown its hatred of the poor so what gave them the idea that anything connected to impoverished Black uplift was going to be a walk in the park, especially when relying on other Black "elites" in Chicago of all places?

Two things were missing from this experiment that was greatly needed: 1) a mythological united Black community with generational wealth and oodles and boodles of disposable income and 2) Black owned businesses that all races frequent in locations less than 10 miles or 30 minutes from potential customers' homes. ( )
  nfulks32 | Jul 17, 2020 |
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On January 1, 2009, Maggie and John Anderson, a successful African American couple raising two daughters in a Chicago suburb, engaged in a social experiment to reinvest in the Black community and buy from only Black-owned businesses for a year. Throughout that time the Andersons combed Chicago in search of a Black-owned supermarket, dry cleaner, gas station, pharmacy, and clothing store. Our Black Year is the story of what they learned. Maggie examines the commercial exploitation of Black neighborhoods through the lens of her year supporting Black-owned businesses. She discovers that Black businesses lag behind businesses of all other racial and ethnic groups in every measure of success, and argues that the social crises that disproportionately impact Black people and underserved Black neighborhoods could be countered through "conscious consumerism"--supporting businesses that empower struggling communities. At once a personal journey and an investigation into the causes of a persistent economic suffering, this is a hard-hitting call to action to close a gaping hole in the American economy--one purchase at a time.--From publisher description.

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