The Knowing-Doing Gap: How Smart Companies Turn Knowledge into Action
by Jeffrey Pfeffer, Robert I. Sutton (Author)
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Description
Why are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? The Knowing-Doing Gap is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to show more close it. The message is clear--firms that turn knowledge into action avoid the "smart talk trap." Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. The Knowing-Doing Gap is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business. show lessTags
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Member Reviews
This is quite interesting as a review of the fact that so little knowledge becomes action in organisations but I felt that like most business books, the actual practical down to earth advice is very little. How do you actually do this stuff? It's also ironic that many of the companies mentioned in this as good at knowledge to action are now being investigated for fraud etc!
We do not know unless we first measure.
How to bridge the Grand Canyon between what we know and we do
How to bridge the Grand Canyon between what we know and we do
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.
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Author Information

Robert I. Sutton is professor of management science and engineering at the Stanford Engineering School, where he is the co-director of the Center for Work, Technology, and Organization and an active researcher in the Stanford Technology Ventures Program. The author of more than seventy articles and chapters in scholarly and applied publications, show more he lives in Menlo Park, California show less
Classifications
- Genres
- Business, Nonfiction, General Nonfiction
- DDC/MDS
- 658.4038 — Applied Science & Technology Management & public relations General management Executive Decision-making And Knowledge Management Knowledge Management
- LCC
- HD30.2 .P486 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Management. Industrial management
- BISAC
Statistics
- Members
- 342
- Popularity
- 92,149
- Reviews
- 5
- Rating
- (3.55)
- Languages
- Dutch, English, German, Italian
- Media
- Paper, Ebook
- ISBNs
- 7
- UPCs
- 1
- ASINs
- 1
























































