The Story Factor: Inspiration, Influence, and Persuasion Through the Art of Storytelling

Such high hopes for this one but it just didn't have enough concrete advice. It all seemed way too rambling. Like she didn't really understand her audience. And perhaps most telling for me: the times she told actual stories (not often enough for my taste) I was rarely moved. Hard to listen to advice from someone whose expertise is undermined by their choices

This is more of a business/public speaking book, and not a very good one at that. Very little insight into storytelling, and could have been re-titled "How to Win Friends and Influence People by Telling Stories."

I knew I was in trouble when on page 30 she made the factual error stating Heaven's Gate members believed Halley's Comet was their salvation (it was actually Hale-Bopp) and spelled Halley "Haley."

There are much better books on storytelling and public speaking. This one missed the mark.

I am particularly taken with the idea that there are certain stories we each need to be able to tell: who I am, why I am here, vision, values-in-action, etc. We've all got stories, most of us just haven't polished them and thought about there strongest points and where they best fit.

I didn't finish it.

6 types of stories:
1. "Who I Am"
2. "Why I Am Here"
3."The Vision"
4."Teaching"
5."Values-in-Action"
6."I Know What You Are Thinking:

I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.