Tested Advertising Methods

This exceptional advertising book is commonly recommended by top copywriters. It is excellent and brilliantly well illustrated with ads and Caples provides commentary on each one. I tracked down the 4th edition (published in the 1970s). This is the kind of resource I can see myself returning to again and again. The chapter titles alone (how to write the first paragraph, 29 formulas for writing headlines) offer a hint of the book's usefulness.

Get the Fourth Edition or earlier. The Fifth Edition was published after Caples' death and was much watered down and muddied by the editors. I doubt Caples, who spent decades refining this book during his lifetime, would have approved of it.

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career.

Didnt think that a book on proven advertising methods would have some valuable ideas for me. I do a lot of direct mail and needed some ideas on how to differentiate my methods over direct competitors. This book actually had some great ideas that I could use and the others regarding testing ads and writing more effective ads were noted and may be useful some time in my career.