Unleashing the Ideavirus

All of those who read this book in order to find a formula or even a guideline are in for a disappointment. This is not a textbook, this is a book written to give one an idea. The book does not teach you how, or why, it opens up a whole new way of thinking and gives the reader new directions to embrace change, and follow new ideas in order to take the business in a new direction.

This book has given me many things to think about, I view the marketing department in a whole new way, and as someone who has a say in the company, I even bring out new ideas which break the mold and take the company into a new direction.
This book has given me the tools to come up with those ideas.

The "multi-level marketing" (a/k/a Pyramid scheme) aspect of an Ideavirus makes me skeptical of the other ideas in this book.

With that said, I can't find anything immediately wrong or unworkable with his other ideas.

In addition, I was hoping that a combination of 'Survival Is Not Enough' + 'The Tipping Point' would be awesome. This book is only better than average.

Maybe the dated internet boom references caused problems for me, but I wasn't impressed with this book. Maybe the whole virus/sneezing metaphor was just too weird for me.

Great from a Viral Marketing standpoint. Godin's advice is always simple and easy to understand for me. I take golden nuggets from all of his books. I recommend

Started reading this one years ago and going to pick it up and read more - it reminds us how the "word of mouse" mentality works with ideas.

NF