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B2B Brand Management

by Philip Kotler, Waldemar Pfoertsch

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As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers.While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more industrial companies to systematically enhance their.

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143+ Works 4,697 Members

Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management

Waldemar Pfoertsch

2 Works 50 Members

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Genres: Business, Nonfiction
DDC/MDS: 658.827 — Applied science & technology Management & public relations General management Of Marketing Branding
LCC: HD69 .B7 .K68 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Other
BISAC: BUS BUSINESS & ECONOMICS Management
BUS BUSINESS & ECONOMICS Marketing General

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Members: 27
Popularity: 983,283
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Languages: English, German, Italian, Portuguese
Media: Paper, Ebook
ISBNs: 6

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Published: 2006
Genres: Business, Nonfiction
DDC/MDS: 658.827
LCC: HD69 .B7 .K68

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143+ Works 4,697 Members

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Waldemar Pfoertsch

2 Works 50 Members

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