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Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

by Douglas Holt, Douglas Cameron

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Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many ""better mousetraps"" are much more compelling to consumers when bundled withinnovative show more ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for m show less

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Douglas Cameron

5 Works 45 Members

Classifications

Genres: Nonfiction, Business
DDC/MDS: 658.827 — Applied science & technology Management & public relations General management Of Marketing Branding
LCC: HF5415.1255 .H65 — Social sciences Commerce Commerce Business
BISAC: BUS BUSINESS & ECONOMICS General
BUS BUSINESS & ECONOMICS Strategic Planning

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Members: 33
Popularity: 820,720

Languages: English
Media: Paper, Ebook
ISBNs: 10
ASINs: 1

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Published: 1996
Genres: Nonfiction, Business
DDC/MDS: 658.827
LCC: HF5415.1255 .H65

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Douglas Cameron

5 Works 45 Members

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