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This Is Big: How the Founder of Weight Watchers Changed the World -- and Me

by Marisa Meltzer

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563465,715 (3.32)None
Marisa Meltzer began her first diet at the age of five. Growing up an indoors-loving child in Northern California, she learned from an early age that weight was the one part of her life she could neither change nor even really understand. Fast forward nearly four decades. Marisa, also a contributor to the New Yorker and the New York Times, comes across an obituary for Jean Nidetch, the Queens, New York housewife who founded Weight Watchers in 1963. Weaving Jean's incredible story as weight loss maven and pathbreaking entrepreneur with Marisa's own journey through Weight Watchers, she chronicles the deep parallels, and enduring frustrations, in each woman's decades-long efforts to lose weight and keep it off. The result is funny, unexpected, and unforgettable: a testament to how transformation goes far beyond a number on the scale.… (more)
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Overall I really enjoyed this book. The chapters on Jean were excellent and I found out a lot about the founder of Weight Watchers that I never knew. At times I found Marisa difficult to empathise with, not wanting to have fat friends for example, but overall I recognised a lot of my own story in Marisa’s. ( )
  thewestwing | Aug 12, 2022 |
Part biography, part memoir, this book is an engaging look at the diet industry. ( )
  bookwyrmm | Aug 18, 2020 |
Chapters that offer the biography of WW founder Jean Nidetch alternate with the author's own "My Year of Doing WW" and meditations on being fat and diet culture in general.

Nidetch was a self-described "Former Fat Housewife" from Queens who founded Weight Watchers International in the early 1960s. Meltzer doesn't have an awful lot of material to work with, but makes the best of what she has; after Nidetch stepped down from the presidency after a decade or two, the second half of her life seemed kind of sad coda. She divorced, gambled, lost a 49-year-old son (tumor? addiction? the jury seems to be out). She never gained back the fat; yet here's proof that thin is not sufficient to make for a happy life.

Meltzer's own life musings are a cut above those found in many other of the "My Year of" genre. I love the scathing attacks on 'wellness' culture - dieting by another name; "such a performance of loving yourself, of health, of fun, of flattering angles and good light and tight cropping." "Wellness has become an excuse for doing what was once considered superficial; under the banner of wellness, the same activities are important, necessary, maybe transformative."

Reminds me of points made in this newspaper clipping I still carry around:
https://www.nytimes.com/2019/06/08/opinion/sunday/women-dieting-wellness.html

My favorite line being, "Nobody is telling men they need to love their bodies to live full and meaningful lines." It was really a "I could have had a V-8" head-knocking moment for me to read that.

My own wellness goals entail being so busy pursuing my fulfilling life that I honestly no longer notice my tummy or butt size. Note this is still in the 'goal' stage. ( )
  Tytania | Aug 16, 2020 |
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Marisa Meltzer began her first diet at the age of five. Growing up an indoors-loving child in Northern California, she learned from an early age that weight was the one part of her life she could neither change nor even really understand. Fast forward nearly four decades. Marisa, also a contributor to the New Yorker and the New York Times, comes across an obituary for Jean Nidetch, the Queens, New York housewife who founded Weight Watchers in 1963. Weaving Jean's incredible story as weight loss maven and pathbreaking entrepreneur with Marisa's own journey through Weight Watchers, she chronicles the deep parallels, and enduring frustrations, in each woman's decades-long efforts to lose weight and keep it off. The result is funny, unexpected, and unforgettable: a testament to how transformation goes far beyond a number on the scale.

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