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Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising (1983)

by David Ogilvy

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Showing 5 of 5
An old classic on advertising, probably slightly outdated now but good principles that can always be applied.
  El18 | Mar 4, 2014 |
This was a quick read. Light and fun in parts. More directed toward someone looking to understand how the advertising business has worked, rather than instructive about good advertising. Had elements of a cranky old advertising master sitting back and telling stories about how other people had gotten it all wrong. ( )
  MLBowers | Nov 3, 2013 |
Дэвид Огилви - один из патриархов рекламной индустрии, основатель рекламного агентства Ogilvy & Mather с годовым оборотом свыше 10 миллиардов долларов, классик теории рекламы, признанный "лучшим копирайтером мира", человек, включенный French Magazine в список гигантов, которые внесли самый весомый вклад в Мировую Индустриальную Революцию наряду с Адамом Смитом, Томасом Эдисоном, Карлом Марксом, Дж. Д. Рокфеллером-старшим и другими.
  fedoriv.com | Sep 13, 2012 |
"Ogilvy on Advertising" is a primer on advertising by the founder and former head of Ogilvy & Mather advertising agency. Written from the perspective of a curmudgeonly but wizened old man, the book is a charismatic introduction to a business-centric view of advertising and a great slice of life of an agency in the 1980s.

Replete with samples and examples, Ogilvy wades through many topics without ever becoming verbose. His pointed writing style work nicely with the subject and belie his favoritism towards copywriters. However, as the book is in large part an account of Ogilvy's own campaign successes, it carries a snide self-promotional zeal and the author does congratulate himself on multiple occasions. ( )
  jasonli | Oct 28, 2011 |
This review was published in German language, and in a slightly enhanced & more comfortable format, at my blog between drafts.

This is an excellent companion piece to Ogilvy’s Confessions of an Advertising Man. Quite frank and critical but not without self-irony, Ogilvy combines his personal experience with a vast knowledge into a primer on the advertising business—from getting a job to producing a tv commercial. What I like so much about Ogilvy is that he never tires to stress knowledge, research, testing, meticulousness, precision, and integrity—instead of “creativity,” on which the advertising industry relentlessly puts its focus. Of course, successful campaigns are highly creative, but, according to Ogilvy, creativity is a function of knowledge (not his words), to put it in a nutshell, and if it doesn’t sell the product, creativity doesn’t mean a thing in advertising. In several respects, moreover, Ogilvy’s texts are less “dated” than one should think. Firstly, although technology and the media have advanced beyond imagination since the early ’80s, Ogilvy has always focused on strategies that pretty much always apply because humans don’t change as fast as technology or the media. Secondly, although advertising back then was still “a man’s world,” as it were, Ogilvy touches upon women in advertising in ways that are way more positive and way less paternalistic than anything I have read so far from 20th century’s “advertising giants.”
1 vote gyokusai | Jan 31, 2008 |
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» Add other authors (3 possible)

Author nameRoleType of authorWork?Status
David Ogilvyprimary authorall editionscalculated
Fagg, ChristopherEditorsecondary authorsome editionsconfirmed
Smit, JanTranslatorsecondary authorsome editionsconfirmed
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Amazon.com Product Description (ISBN 039472903X, Paperback)

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

(retrieved from Amazon Thu, 12 Mar 2015 18:25:17 -0400)

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