Imaginization:The Art of Creative Management

"Imaginization = Imagination + Organization
A new core competence for leading and managing in a world of flux and change
""Imaginization"" is a way of thinking and organizing. It is a key managerial skill that will help you understand and develop your own creative potential, and find innovative solutions to difficult problems. It answers the call for more creative forms of organization and management and shows how we can find new roles in a changing, uncertain world.
Imaginization teaches by example, providing dozens of concrete illustrations and real-world case studies on how the approach can be put into practice. It shows:
-- How to develop new insights for your role as a manager.
-- How to create more flexible and innovative forms of show more organization.
-- How to develop your own creative toolbox for meeting the challenges that lie ahead, and much more." show less

Gareth Morgan ha proposto un modo innovativo per l'uso di metafore semplici e quotidiane nel campo degli studi di gestione e organizzazione per creare nuovi modi di gestire. Dopo il grande successo di Images of Organization, in cui sviluppa metafore per spiegare le dinamiche dell'organizzazione, Imaginization fa un ulteriore passo avanti sviluppando metafore che parlano direttamente alle persone su come portare a termine le cose sul lavoro.