Welcome to the Hyunam-dong Bookshop

by Hwang Bo-reum

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Yeongju did everything she was supposed to, go to university, marry a decent man, get a respectable job. Then it all fell apart. Burned out, Yeongju abandons her old life, quits her high-flying career, divorces her husband, and follows her dream. She opens a bookshop. In a quaint neighbourhood in Seoul, surrounded by books, Yeongju and her customers take refuge. From the lonely barista to the unhappily married housewife, and the writer who sees something special in Yeongju - they all have show more disappointments in their past. The Hyunam-dong Bookshop becomes the place where they all learn how to truly live. A heart-warming story about finding comfort and acceptance in your life and the healing power of books. show less

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50 reviews
So wholesome!

This is a novel full of love for bookshops, books, reading, and people. Yeongju is burned out and leaves her old life behind to open a bookshop. Her bookshop becomes a place for healing – not only for her, but also for the people it brings together. Minjun the barista; Jimi the coffee bean supplier; Jungsuh with her knitting; Seungwoo the blogger; Mincheol the confused teenager… etc. I loved them all. They all have backstories. They are all there for each other, helping each other heal and grow.

I loved the many details sprinkled throughout the book - the handwritten notes Yeongju slips into every book in the bookshop, the book club meetings, the coffee geekiness. They make this book come alive.

At first, I thought the show more writing felt clunky and simplistic, but it drew me in. Then I began to feel the Korean hiding behind the English and things fell into place. I really liked that some Korean words were not translated (only transliterated), so I had to look them up. It was fun. Glimpses of South Korean society, attitudes, customs were interesting. I thought that there were a lot of things between the lines during some conversations that somebody from South Korea would probably pick up on but I did not. It was a bit like seeing a butterfly fly by out of the corner of your eye. You almost see it, and then you don’t. It was a nice feeling.

The chapters are strung together as a slow sequence of events. You might think that this novel is plotless, but every chapter is a piece of a puzzle. Once you take a couple of steps back, you see the whole. I thought it was nicely done.

This book made me very happy.

“Often, she read in search of something. However, she didn’t always know exactly what she was looking for when she turned the first page.”

“A good novel, to Yeongju, was one which would bring her to places beyond her expectations.”

“A life surrounded by good people is a successful life.”
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A nuanced book. While the bookshop plays a large role, it is primarily an examination on the place of work in one's life. Is "success" as defined as earning money and having that commitment to your job dominate every other aspect of your life healthy, or even desirable? "we work too much. And when work eclipses life, work becomes a problem" Many of the characters in this novel had encountered a range of obstacles on that path--burnout and lack of opportunity such that one is unable to follow the path you were told all your life was the correct way to live a successful life, for example--and found themselves at the bookshop refreshing their spirits with good books and good company. The author was clearly drawing from her own life show more experiences to sketch out the major themes.

Of course, the characters all have to reenter the workforce, but now they do it on their own terms without sacrificing the things that give them joy and genuine satisfaction. The story avoids a stereotypical "hollywood" happy ending, but every one has grown and become more self-aware. I don't know if a sequel is planned, but unlike some efforts the conclusion here is sufficiently real-life that one would not be out of place.
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This is one of those novels that sounds irresistibly charming on paper...a small bookshop in Korea, a cast of gentle souls finding meaning through literature, and the quiet rhythms of everyday life. Unfortunately, while it delivers on the charm, it doesn’t quite manage to turn that charm into a compelling story.

This is a slow book. Too slow. The pacing drifts along at such a languid pace that it begins to feel less like a novel and more like an extended daydream about how nice it would be to own a bookshop. There’s undeniable comfort in its idealism—the warm glow of community, the soothing presence of books... but very little actually happens. What action there is gets buried beneath layers of sugary conversations about the moral show more meaning of money, the importance of work-life balance, and, of course, the life-changing power of books. Fine, perhaps, for a chapter or two - but stretched across 300 pages, it starts to feel more like a seminar than a story.

The book occasionally reads like non-fiction: a how-to guide for running a small business, complete with tips on attracting customers and cultivating the right atmosphere. While some readers might find the quiet, wholesome tone comforting, others will struggle to overlook just how little narrative momentum there is. The characters, though pleasant enough, rarely feel real - they float through their lives exchanging implausible philosophical musings rather than engaging in anything that resembles tangible conflict or development.

There’s an undeniable sweetness to The Hyunam-Dong Bookshop, and it will likely appeal to anyone seeking the literary equivalent of a warm cup of tea on a rainy afternoon. But for readers who need more than just ambience...who want movement, tension, or a sense that the characters’ lives extend beyond the cosy confines of the bookshop, this one tips too far from gentle into plain dull.
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‘’It’s going to smell a little - of night air and books. If you don’t mind, you’re welcome inside.’’

We readers often say that books have the power to mend a broken heart, to give voice to uncertain joy, to comfort you when the world around you becomes too complex, and to quieten your spirit when people become perplexing, or the path ahead is less than clear. Seldom have I found this feeling described with such sweet intensity as in Hwang Bo-reum’s Welcome to the Hyunam-dong Bookshop. ‘Healing fiction’ is not a tag I agree with, but this novel is definitely a balm. I can guarantee you that.

The writing is impeccable: tender, whimsical, elegant, and direct. I loved reading about the logistics of running a bookshop and show more the impossible task of recommending books. Seriously, think about it: one may have read 1,500 books and still find choosing the right one for a person a Herculean task. There are interesting observations on writers, writing, and bestsellers. The focus on trying, failing, and trying again is described without melodrama or any trace of didacticism, and the setting is beautifully constructed. It is cosy and calm (silence and interior lighting play a major role in the way Yeongju views her daily routine), and I could fully relate to the remarks on overthinking (I am a world champion in this practice, thank you very much!), social expectations, and obligations. I was delighted to see Yeongju’s love of the 'Zorba mentality', and the romantic element is quite intriguing, realistic, moving and, again, extremely relatable. Speaking of which, it was almost uncanny to see how much of myself I could see in Yeongju, for reasons that will not be mentioned here.

‘’Is there a book that’ll unclog a smothered heart?’’

Οh, it takes a lot of effort, thought, and struggle to step out of your well-earned, hard-built solitude… It takes even more effort to ignore negativity, to overcome a plethora of complications, and to accept that perhaps a tiny portion of your dreams might indeed come true one day. To realise that happiness may be those little moments you recall at the end of the day, before you close your eyes to sleep, when a little smile appears on your face for reasons you cannot fully grasp. Should we listen to our hearts? Should we take a leap of faith and change everything? I don’t know; I can’t say I have the answer. But Yeongju – and the rest of the characters – have my full admiration for having the courage to do exactly that. To turn the tables and start again.

When your own mother turns her back on you because you refuse to conform to her idea of propriety and happiness, serendipity may lend a hand on the road to discovery. New friends, unexpected love. And books. Books are always there as steady companions, as reflections of the most menacing troubles our souls have been fighting for years.
This is a novel that is tender and thought-provoking without being sappy, especially when you are at a point in your life where you want to change everything. A main character who urges you to follow your heart. I’m not sure I can do that, but Yeongju definitely presents a compelling case…
‘’I listened to my heart and threw everything away.’’

My reviews can also be found on https://theopinionatedreaderblog.wordpress.com/
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Feel good fiction has become a trend over recent years (no prizes for guessing why). For me, the bonus has been getting some great stories translated into English. Welcome to the Hyunam-Dong Bookshop has been translated from the Korean, and is a story about a neighbourhood bookshop, its owner, staff and customers. It’s a surprisingly deep story at times as the characters grapple with not meeting the standards of the status quo.

Yeongju is the owner, who left her life and marriage after burnout. She dreamed of opening a bookshop, and she did in a part of Seoul. For the first few months, she’s lost and not sure what to do. Then she takes on Minjun, a barista who also hasn’t followed the life plotted for him. Between them, they work show more to their strengths and build up the bookshop, drawing in customers. They make friends with their local coffee bean supplier, customers and even authors. As the story continues, they each learn lessons in how to trust themselves and their life path. The story is told almost like a selection of short stories at times, jumping from Yeongju to Minyun and the customers as the focus. It’s almost like ‘the issues with opening a bookshop’ at times. As the novel continues, the flow becomes better and ties into the characters’ pasts and gives them a life outside the bookshop walls. It discusses the relentless slog of study (school and university) and then work, followed by promotion and overtime and repeat. These characters have changed that expectation in multiple ways – from burn out to never being one of the chosen ones to rejecting it entirely. This is handled exceptionally well, with great sensitivity and in practical terms. The story normalises that it’s okay to be different and not to follow the same path as everyone else.

I did find the start of the book a bit stilted and kind of wondered what the point was, but in retrospect it is setting the scene before we get into the characters’ stories. The latter half is more emotional and ‘alive’ as it all comes together. It’s a sweet story with depth that increases over time. At times, it’s a little heavy handed in its declarations, but at other times it states the characters’ issues so eloquently and separates out the causative factors with a lot of insight. It’s happy, it’s sad and it also reflects the day to day life of ordinary people. I enjoyed it overall – initially for the gentle pace, then for the insight into the characters working through their problems.

http://samstillreading.wordpress.com
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Yeongju has lived her life according to convention but after stress caused her to rethink she got divorced and opened a bookshop in a residential area of Seoul. At first Yeongju's demeanour puts off customers but her love for books shines through and the bookshop starts to thrive. A close group of friends emerges - the barista who has never had a permanent job, the gruff reviewer, the mother and son both at odds, the coffee roaster - and as the shop flourishes Yeongju finds that her heart may be open to more.
This is am wonderfully calming and gentle book. It is essentially a treatise on how to think about life differently rather than the endless treadmill of working hard for someone else. There is a love of literature and language that show more shines throughout. I thoroughly enjoyed it! show less
This is a thought-provoking read, as Yeongju defies the social and cultural norms of her Korean family. She quits her temporary job after many years of being promised a permanent position and take her savings to open a bookstore in a quiet neighborhood off the beaten path. Much of the book is taken up with her thoughts about books, reading, and running a bookstore as a way of life instead of following the path expected for her by parents and husband. She creates a welcoming place for many people to come for entertainment, companionship and enlightenment. At the same time, she learns a great deal from her customers, employees and neighbors.
I enjoyed gaining insight into Korean culture and norms. One reviewer said this is called "healing show more fiction" in Korea, and I felt that. show less

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Author Information

Picture of author.
3 Works 1,525 Members

Some Editions

Ban, Ji-Soo (Cover artist)
Dirks, Jan Henrik (Translator)
Tan, Shanna (Translator)
Woo, Jae Hyung (Translator)

Awards and Honors

Common Knowledge

Canonical title
Welcome to the Hyunam-dong Bookshop
Original title
어서 오세요, 휴남동 서점입니다
Alternate titles
Welcome to Bookstore Hyunamdong
Original publication date
2022-01-17
People/Characters
Yeongju; Minjun; Jimi
Important places
Seoul, South Korea
First words
A man was loitering outside the bookshop.
Last words
(Click to show. Warning: May contain spoilers.)Thinking about the line she'd read somewhere, she would drift off to sleep.
Original language
Korean

Classifications

Genres
General Fiction, Fiction and Literature
DDC/MDS
895.735Literature & rhetoricLiteratures of other languagesLiteratures of East and Southeast AsiaKoreanKorean fiction2000–
LCC
PL994.119 .H83 .W45Language and LiteratureLanguages and literatures of Eastern Asia, Africa, OceaniaLanguages of Eastern Asia, Africa, OceaniaKorean language and literatureKorean literature
BISAC

Statistics

Members
1,294
Popularity
18,809
Reviews
48
Rating
½ (3.62)
Languages
8 — Dutch, English, French, German, Italian, Portuguese, Spanish, Turkish
Media
Paper, Audiobook, Ebook
ISBNs
27
ASINs
11