How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman

Description

Illustrates how leading companies are "mining the unconscious" with remarkable results, and introduces innovative tools and techniques that help marketers.

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Author Information

Gerald Zaltman

15 Works 347 Members

Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.

Some Editions

Farinet, Andrea (Foreword)

Common Knowledge

Canonical title*: Come pensano i consumatori. Quello che il cliente non dice e il concorrente non sa
Original title: How Customers Think: Essential Insights into the Mind of the Market
Dedication: To all my doctoral students
Blurbers: Menon, Anil; Scalea, Robert S.; Kosik, Kenneth S.; McComb, William L.; Pettersson, Lars

*Some information comes from Common Knowledge in other languages. Click "Edit" for more information.

Classifications

Genres: Business, Nonfiction, General Nonfiction
DDC/MDS: 658.8342 — Applied science & technology Management & public relations General management Of Marketing Marketing research Consumers
LCC: HF5415.32 .Z35 — Social sciences Commerce Commerce Business
BISAC: BUS BUSINESS & ECONOMICS Marketing General

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Members: 229
Popularity: 142,843
Reviews: 1
Rating: (3.97)

Languages: 7 — English, French, Italian, Korean, Portuguese, Spanish, Turkish
Media: Paper
ISBNs: 7

How Customers Think: Essential Insights into the Mind of the Market

by Gerald Zaltman

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