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Alex Simonson

Author of Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

1 Work 63 Members 1 Review

Works by Alex Simonson

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image (1997) 63 copies, 1 review

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1998 (1) aesthetics (4) ARF-Marketing (1) brand (2) brand management (3) branding (9) brands (3) Brands & Branding (1) brodart (1) business (5) corporate identity (2) cultural studies (1) design (2) desire (1) ex-library (1) identity (4) image (2) industrial publicity (1) Llibreria 3 (1) management (1) Management and auxiliary services (1) management of distribution (Marketing) (1) March 18 (1) marketing (14) marketing aesthetics (1) marketing branding identity (1) media (1) non-fiction (1) O (1) public relations (1)

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markdeo 137 reviews

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image by Alex Simonson

A good perspective. Interesting insight on Brand Management. A very good read.

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Associated Authors

Bernd H. Schmitt

Tom Peters Foreword

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Works: 1
Members: 63
Popularity: #268,027
Rating: 4.2

Reviews: 1
ISBNs: 6
Languages: 3

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