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13,99 euros (2000)

by Frédéric Beigbeder

Other authors: See the other authors section.

Series: Octave (tome 1)

MembersReviewsPopularityAverage ratingConversations / Mentions
1,1091818,281 (3.31)1 / 38
The story of Octave, one of the new Masters of the Universe; Octave seems to have everything going for him: a good mind, a great job in advertising, a lavish apartment, girls, and a cocaine habit he can afford. But it soon becomes clear that he also has a serious problem with his life. From the moment when he storms out of the offices of a lucrative client after daubing the word 'pigs' all over the walls with his own blood things begin to spiral dangerously out of control. The top men in advertising? They've already started the third world war he claims. This belief inevitably spurs him on from violent words to violent deeds, stopping at nothing - not even murder. Beigbeder plays the investigative journalist and the philosopher as much as the novelist, and gives us the confessions of a disillusioned child of the millenium. Half fiction, half diatribe, there's also a great deal of brilliant humour and hilarity in this expose of advertising and universal consumerism. An explosive subject and one of the most caustic authors of his generation make pound]9.99 a truly unforgettable read.… (more)
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» See also 38 mentions

English (7)  French (6)  Spanish (4)  Catalan (1)  All languages (18)
Showing 1-5 of 7 (next | show all)
Erst hab ich gedacht: Na gute Nacht, wenn er das ganze Buch nur mit dem pub-Sarkasmus gefüllt hat. Nachdem ich es gelesen hatte, hab ich mir gewünscht, er hätte es getan!
1 vote Kindlegohome | Feb 23, 2015 |
'99 francs' is a very enticing read. Beigbeder, who used to work as a publicitary agent, wrote a vehement attack on the world of billboards, catchy slogans and consumerism. And what's even more - it's pretty damn funny.

We follow the adventures of a publicity hotshot called Octave, who is writing down his story in an attempt to get fired from his job. Everything he does to get himself fired backfires though, resulting in a promotion, big bonuses and bigger contracts. It's a world where vile slogans get rewarded, where manipulation is key to succes and, more importantly, the world we all live in today. There's also a more romantic side to the story. Octave is trying to escape. He doesn't really know how he is supposed to go about that, but still. There's some really nice French in here. This book is dangerous, but essential.

Beigbeder is a writer pur sang - go check it out. ( )
  WorldInColour | Oct 12, 2013 |
The book has some parts that ring very true if you have been involved with marketing. Most hilarious parts were where they make advertisements and sound really self-concious. Also some choices of words were really unique. "It's always the same with the women. You either don't care about them or you are afraid of them" for example.

I didn't care for all sides of main characters personality. The rich life and drug use came to me as cheap American Psycho rip-off. Overall I liked this book and bought it after finishing library copy in a day. ( )
  markohei | Apr 1, 2012 |
The beginning of the book is interesting, a side view of the advertising agency and their customer... The consumer society where we live together and where advertising is often propaganda polluting the mind. The plot of the story is small very small... ( )
1 vote adulau | Oct 7, 2007 |
Showing 1-5 of 7 (next | show all)
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» Add other authors (9 possible)

Author nameRoleType of authorWork?Status
Beigbeder, Frédéricprimary authorall editionsconfirmed
Cuijlenborg, Hans vanTranslatorsecondary authorsome editionsconfirmed
Große, BrigitteTranslatorsecondary authorsome editionsconfirmed
Hunter, AdrianaTranslatorsecondary authorsome editionsconfirmed
Pàmies, SergiTranslatorsecondary authorsome editionsconfirmed

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Octave (tome 1)

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Tout est provisoire : l'amour, l'art, la planète Terre, vous, moi.
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Wikipedia in English (1)

The story of Octave, one of the new Masters of the Universe; Octave seems to have everything going for him: a good mind, a great job in advertising, a lavish apartment, girls, and a cocaine habit he can afford. But it soon becomes clear that he also has a serious problem with his life. From the moment when he storms out of the offices of a lucrative client after daubing the word 'pigs' all over the walls with his own blood things begin to spiral dangerously out of control. The top men in advertising? They've already started the third world war he claims. This belief inevitably spurs him on from violent words to violent deeds, stopping at nothing - not even murder. Beigbeder plays the investigative journalist and the philosopher as much as the novelist, and gives us the confessions of a disillusioned child of the millenium. Half fiction, half diatribe, there's also a great deal of brilliant humour and hilarity in this expose of advertising and universal consumerism. An explosive subject and one of the most caustic authors of his generation make pound]9.99 a truly unforgettable read.

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Average: (3.31)
0.5 9
1 12
1.5 2
2 39
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3.5 19
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