Solution Selling: Creating Buyers in Difficult Selling Markets

Michael T. Bosworth is founder and president of Mike Bosworth Associates, a sales training and consulting organization in Rancho Santa Fe, California. Bosworth conducts sales and management seminars throughout the United States and Europe, and has trained over 7,000 consultants, CEOs, entrepreneurs, engineers, and salespeople. He has written show more articles for Sales and Marketing Management, CIO, and Byte, and has been a featured lecturer at the Stanford Graduate School of Business and The Stanford Program on Market Strategy for Technology-Based Companies. Bosworth is certified (CPCM) by the National Bureau of Professional Management Consultants. show less