Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico
by Ted Genoways
39 Members (4.33)
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Description
A revelatory history of the vast tequila empire born from the fires of the Mexican Revolution. At the dawn of the twentieth century, José Cuervo inherited his family's humble distillery, La Rojeña, in the Tequila Valley. Within a decade, he had transformed it into a complex national enterprise that would become Mexico's leading producer of tequila. Cuervo grew his kingdom of agave by acquiring thousands of acres of estates throughout the valley; he brought electricity and a railroad line show more to Tequila, so he could reach drinkers across the country. But when the Mexican Revolution erupted, a charge of treason and a death threat against him by Pancho Villa forced Cuervo to flee. His disappearance turned him into an obscure, shadowy historical figure--despite having one of the most famous names in Mexican history. show lessTags
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37+ Works 427 Members
Ted Genoways is an acclaimed journalist and author of The Chain. He is the winner of a James Beard Award and a National Press Club Award, and he has received fellowships from the NEA and the Guggenheim Foundation. He lives in Nebraska.
Classifications
- Genres
- Biography & Memoir, History, Nonfiction, General Nonfiction, Business
- DDC/MDS
- 663.5092 — Applied science & technology Chemical engineering Beverage technology Spirits
- LCC
- HD9394.6 .M6 .G46 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Special industries and trades Agricultural industries
- BISAC
Statistics
- Members
- 39
- Popularity
- 744,935
- Rating
- (4.33)
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 3
