War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden, Their Lives, Their Times, Their Rivalry

by Lindy Woodhead

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They were both born in the nineteenth century in humble circumstances-Helena Rubinstein in an orthodox Jewish household in Krakow, Poland, Elizabeth Arden on a farm outside Toronto. But by the 1930s, they were bitter rivals in New York, the rulers of dueling international beauty empires that would forever change the way women thought about cosmetics, salons, and wrinkles. This riveting biography brings these two celebrated women to life, revealing the ruthless drive and innovative business show more strategies that took each to the top. Along the way, it offers an intriguing look at their personal idiosyncrasies (Rubinstein collected art, Arden racehorses), their checkered marriages, and the rarefied social milieu in which they both traveled. show less

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Member Reviews

4 reviews
A dense and fascinating look at the stories of Helena Rubenstein and Elizabeth Arden, their bitter rivalry and the rise and rise of the cosmetics industry during the twentieth century. These two extraordinary women came from similar obscure and relatively poor backgrounds but through their drive and determination reached the top, and essentially created the modern cosmetics industry. The book is full of fascinating anecdotes, how Miss Arden was delighted to outlive Madame Rubenstein and smiled all the way through her funeral and, my favourite, how the Duchess of Windsor terrified Miss Arden's secretary by sleeping with her eyes open - she'd had so much cosmetic surgery that she was unable to close her eyes.
This book is great for anyone interested in the history of the cosmetics industry. Not actually that inspirational from a feminist perspective. These women were ruthless; nothing new there.

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Author Information

5+ Works 377 Members
Lindy Woodhead has been in international fashion public relations for more than twenty-five years. She worked in journalism, music, and film publicity before establishing her own agency in 1974. Woodhead retired from fashion to write four years ago. A Fellow of the Royal Society of Arts, she lives in London and the southwest of France.

Common Knowledge

Original publication date
2003
People/Characters
Helena Rubenstein; Elizabeth Arden; Charles Revson; Estee Lauder
Important places
London, England, UK; New York, New York, USA; Paris, France; Toronto, Ontario, Canada
Epigraph
In a country where wealth is constantly bringing new claimants for consideration into the area of fashion - for it is, after all, no more than a struggle for notoriety, that may be more bloodless but is not less bitter than t... (show all)hat of the gladiators - those who are in its possession contrive all possible means of distinction between themselves and those who are about to dispute their ascendancy. (James Fenimore Cooper, 1828)
Dedication
Dedicated to the memory of Patrick O'Higgins
First words
During the early evening of Friday 29 April, 1966, in an atmosphere of tense, almost palpitating excitement, over seven hundred people were gathered in the Madison Avenue premises of New York's prestigious Parke-Bernet Galler... (show all)ies.
Last words
(Click to show. Warning: May contain spoilers.)When asked what the problem was, she remarked gloomily, 'Not expensive enough.'

Classifications

Genres
Biography & Memoir, Nonfiction, General Nonfiction, History, Business
DDC/MDS
338.7Society, government, & cultureEconomicsProductionBusiness Enterprises
LCC
HD9970.5 .C672 .R838Social sciencesIndustries. Land use. LaborIndustries. Land use. LaborSpecial industries and tradesManufacturing industries
BISAC

Statistics

Members
122
Popularity
268,307
Reviews
2
Rating
½ (3.72)
Languages
English
Media
Paper, Audiobook, Ebook
ISBNs
12
ASINs
2