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A Technique for Producing Ideas by James…
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A Technique for Producing Ideas (1943)

by James Webb Young

Other authors: See the other authors section.

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More a pamphlet than a book, this is an interesting little read, but nothing ground-breaking. Pretty much a collection of obvious points when it comes to developing ideas. ( )
  ForrestFamily | Sep 16, 2009 |
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Author nameRoleType of authorWork?Status
Young, James Webbprimary authorall editionsconfirmed
Bernbach, WilliamForewordmain authorsome editionsconfirmed
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Amazon.com Product Description (ISBN 0071410945, Paperback)

A McGraw-Hill Advertising Classic

A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time.

First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.

(retrieved from Amazon Thu, 12 Mar 2015 18:13:19 -0400)

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