A Technique for Producing Ideas

by James Webb Young

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A step-by-step technique for sparking breakthrough creativity in advertising--or any field Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique show more insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process. "James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal." --William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc. show less

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Member Reviews

5 reviews
This is definitely the shortest time in which I've finished a book. Very plain simple and exact, almost to a fault. But maybe it works, I'm not sure yet.
If you 'drink' this book, as I did, it is because most of the ideas and methods for producing ideas are second nature to you. If you are not by nature an idea person, this book lays out methodical ways for generating ideas. Either way, the book can be used to expand one's normal idea generation process.
More a pamphlet than a book, this is an interesting little read, but nothing ground-breaking. Pretty much a collection of obvious points when it comes to developing ideas.

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TED 2013 Summer Reading List
190 works; 13 members

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5+ Works 450 Members

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Common Knowledge

Canonical title
A Technique for Producing Ideas
Original publication date
1943

Classifications

Genres
Nonfiction, Business, General Nonfiction, Art & Design
DDC/MDS
153.2Philosophy & psychologyPsychologyConscious mental processes and intelligenceFormation and association of ideas
LCC
BF441 .Y6Philosophy, Psychology and ReligionPsychologyPsychologyConsciousness. Cognition
BISAC

Statistics

Members
439
Popularity
69,773
Reviews
3
Rating
(3.84)
Languages
5 — English, French, Italian, Spanish, Turkish
Media
Paper, Ebook
ISBNs
23
UPCs
1
ASINs
15