Consumer behaviour
by Leon G. Schiffman, Leslie Kanuk
150 Members (4.00)
On This Page
Description
With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear show more consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing. show lessTags
Recommendations
Member Reviews
Members
- Recently Added By
Author Information
3 Works 158 Members
1 Work 150 Members
Common Knowledge
- Canonical title
- Consumer behaviour
- Original publication date
- 2010
- Publisher's editor
- Stanley, Jo; Porteous, Michael
- Canonical DDC/MDS
- 658.8342; 658
- Disambiguation notice
- Authorized adaptation from the United States edition, entitled "Consumer Behaviour", 10th Edition, ISBN: 0135053013 by Schiffman, Leon; Kanuk, Leslie, published by Pearson Education, In; publishing as Prentice Hall, Copyright... (show all) 2010.
Classifications
Statistics
- Members
- 150
- Popularity
- 217,627
- Rating
- (4.00)
- Languages
- Chinese, Czech, English, Spanish
- Media
- Paper, Ebook
- ISBNs
- 54
