On Target: How the World's Hottest Retailer Hit a Bullseye
by Laura Rowley
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Description
"Founded in 1962 by Minnesota-based department store Dayton's, Target exploded in popularity during the mid-1990s and continues its success today. For over four decades, through its edgy products, innovative store designs, memorable image campaigns, and remarkably generous philanthropy, Target - the discount chain with the trademark bull's-eye - has developed a cult-like following among American shoppers. With exclusive merchandising partnerships with designers such as Michael Graves, show more Mossimo, and Todd Oldham, "Tar-zhay," as some like to refer to one of America's most profitable retailers, has made it hip to be spare by selling bargains and cachet." "In On Target, business journalist Laura Rowley skillfully uncovers - through vivid firsthand stories, candid interviews, and in-depth research - the strategies, motivations, and leaders behind the Target phenomenon, and examines how they have led to such runaway success." "On Target is the first behind-the-scenes look at the stunning success of America's hippest discount retailer. Both insightful and entertaining, On Target offers a rare glimpse into a company that closed the gap between quality and cost - and in doing so created a concept that hit the bull's-eye."--Jacket. show lessTags
Recommendations
Member Reviews
Another book I remember reading about one decade ago. . . .
I liked this book primarily because I spent 7 years of my life working for Target. I liked my job (I had a cushy office job, not a customer service job). This book came out long before the big credit card hack that caused me to receive a new credit card although I did like the free credit monitoring I received from all of that.
This book went through Target's history and pointed out some things about their retail strategy. One example is the fact they don't have background music. Never noticed that in all the years I've shopped there. This book was very "rah-rah Target" and a little over the top on that but that was okay as I expected it judging from the title. I knew this was show more not an unbiased account of the retailer.
I got about 2/3 of the way through this when a friend of my husband's (another former Targeteer) was interested in the book so I loaned it to her.
Let's see. That was 2004. It's now 2015. Nah, not getting the book back. I think it will remain forever unfinished. That's okay.
So, until next time, "have a good evening and thank you for shopping at Target". show less
I liked this book primarily because I spent 7 years of my life working for Target. I liked my job (I had a cushy office job, not a customer service job). This book came out long before the big credit card hack that caused me to receive a new credit card although I did like the free credit monitoring I received from all of that.
This book went through Target's history and pointed out some things about their retail strategy. One example is the fact they don't have background music. Never noticed that in all the years I've shopped there. This book was very "rah-rah Target" and a little over the top on that but that was okay as I expected it judging from the title. I knew this was show more not an unbiased account of the retailer.
I got about 2/3 of the way through this when a friend of my husband's (another former Targeteer) was interested in the book so I loaned it to her.
Let's see. That was 2004. It's now 2015. Nah, not getting the book back. I think it will remain forever unfinished. That's okay.
So, until next time, "have a good evening and thank you for shopping at Target". show less
Felt like it was made by someone with a bias for Target (author is the sister of a major Target supplier I believe she mentions). I was curious to read it as there are plenty of books on Wal Mart, but not Target. Not the greatest in my opinion.
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Author Information
3 Works 82 Members
Laura Rowley is a journalist specializing in business. She is the personal finance columnist for Self magazine and a former producer/reporter for CNN business news. She reported on air for Your Money and Business Unusual. Her freelance work has appeared in the New York Times, Parents, and other publications
Classifications
- Genres
- Business, Nonfiction, General Nonfiction
- DDC/MDS
- 381.141 — Society, government, & culture Commerce, communications & transportation regulations Domestic Trade (Commerce) Marketing channels
- LCC
- HF5465 .U64 .T377 — Social sciences Commerce Commerce Business Department stores. Mail order business.
- BISAC
Statistics
- Members
- 63
- Popularity
- 493,022
- Reviews
- 2
- Rating
- (3.06)
- Languages
- English
- Media
- Paper, Ebook
- ISBNs
- 3
- ASINs
- 1
