Buzzmarketing: Get People to Talk About Your Stuff

How to Get People Talking and Buying
This book offers a practical guide to the art of creating buzz.

The author, Mark Hughes, was a vice president of marketing at online retailer Half.com. Using a small advertising budget he drove his company’s number of users from zero to 8 million in three years. His secret: he transformed the company into a magnet to media attention. He accomplished this coup by persuading the town of Halfway, Ore. To rename itself Half.com

According to the author there are six buttons to creating great word-of-mouth campaigns:

1. The taboo – sex, lies, and bathroom humor.
2. The unusual.
3. The outrageous.
4. The hilarious
5. The remarkable.
6. The secret – both the revealed and unrevealed.

Understanding that,, the show more author says, there are six steps to creating a campaign:

1. Push the right button.
2. Capture the media.
3. Advertise for attention.
4. Climb the mountain.
5. Discover creativity.
6. Police your product.

If your company has millions of dollars to spend on advertising, this book will be of little use. However, if money is tight and everything to lose, time spent studying this well-written book could place you and your product in the forefront of your target buyer’s mind. show less

An interesting book on marketing and capturing peoples attention,

Desde Leader Summaries recomendamos la lectura del libro Buzzmarketing, de Mark Hughes.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, publicidad y relaciones públicas.
En el siguiente enlace tienes el resumen del libro Buzzmarketing, Cómo funciona el marketing de boca a boca: Buzzmarketing