Designing Brand Identity: An Essential Guide for the Whole Branding Team
by Alina Wheeler
On This Page
Description
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful show more world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- show lessTags
Recommendations
Member Reviews
This is a simple, yet rich primer on the key concepts relevant to branding for a distinct, coherent identity. It's a great introduction for anyone who needs to understand brand identify, and a great reference for anyone who already does. I especially appreciated how much the ideas are supported with hundreds of relevant examples and illustrations.
good book. I've used in class, but it's more for current designers than those wanting to be designers.
Ratings
Members
- Recently Added By
Author Information
2+ Works 438 Members
Alina Wheeler applies her strategic imagination and process management skills to revitalize brands for Fortune 100 companies, entrepreneurial ventures, and nonprofits.
Common Knowledge
- Original title
- Designing Brand Identity: An Essential Guide for the Whole Branding Team
- Original publication date
- 2003
Classifications
- Genres
- Business, Art & Design, Nonfiction, General Nonfiction, Religion & Spirituality
- DDC/MDS
- 658.827 — Applied science & technology Management & public relations General management Of Marketing Branding
- LCC
- HD69 .B7 .W44 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Other
- BISAC
Statistics
- Members
- 428
- Popularity
- 71,572
- Reviews
- 2
- Rating
- (3.78)
- Languages
- 5 — English, French, German, Portuguese (Portugal), Spanish
- Media
- Paper, Ebook
- ISBNs
- 25
- ASINs
- 2
