Brewing Up a Business: Adventures in Entrepreneurship from the Founder of Dogfish Head Craft Brewery
by Sam Calagione
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Description
"Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. show more In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms."--Provided by publisher. show lessTags
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Member Reviews
Sam Calagione turns out to be a pretty good writer. Those expecting a lot of practical advice on starting up a small business or a brewery might want to turn elsewhere. Those looking for a text that addresses larger issues, contains amusing and personal stories about being involved in a startup/small businesses, and something that might make you feel hopeful but also aware of the amount of energy required will be happy.
How big was their first brewing system? 10-gallons. I know this because it's related to the reader at least a half dozen times. There are a lot of repeated thoughts and stories in this book, interspersed with actually interesting notes on the history of Dogfish Head. Like their beer, like their mission, but I don't really like this book.
founder/president of Dogfish Head Craft Brewery tells the story of his business and, really, his life. I admire him and found the book interesting and well-written (he was an English major). more a story of people, funny anecdotes, and general business advice, than a technical manual. enjoyable, easy read.
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Books that don't know they belong in a bathroom
41 works; 3 members
Author Information
7+ Works 337 Members
Sam Calagione is the founder and owner of Dogfish Head Craft Brewery in Milton, Delaware
Classifications
- Genres
- Business, Nonfiction, General Nonfiction, Food & Cooking
- DDC/MDS
- 338.7 — Society, government, & culture Economics Production Business Enterprises
- LCC
- HD9397 .D644 .C35 — Social sciences Industries. Land use. Labor Industries. Land use. Labor Special industries and trades Agricultural industries
- BISAC
Statistics
- Members
- 155
- Popularity
- 212,171
- Reviews
- 3
- Rating
- (3.50)
- Languages
- English
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 7
- ASINs
- 1
