Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
by Jay Conrad Levinson
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Description
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers show more a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it), tips for using new technology, such as podcasting and automated marketing, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur's marketing bible and the book every small-business owner should have on his or her shelf. show lessTags
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so many words, so little content.
so many words, so little content.
Designed for easy access.
I included this book in my book: The 100 Best Business Books of All Time. www.100bestbiz.com.
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Author Information
98+ Works 2,709 Members
He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California. (Bowker Author show more Biography) show less
Common Knowledge
- Canonical title
- Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
- Canonical DDC/MDS
- 658.8-dc22
- Canonical LCC
- HF5415.L477
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- Members
- 742
- Popularity
- 37,817
- Reviews
- 5
- Rating
- (3.52)
- Languages
- 5 — Czech, English, German, Lithuanian, Spanish
- Media
- Paper, Audiobook, Ebook
- ISBNs
- 30
- UPCs
- 4
- ASINs
- 6
