The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies.

I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective.

––Deus Vult––
Gottfried

I do appreciate reading about an outside perspective of the French, American, German, English, and Japanese culture. He has some wonderful ideas that make sense on the feelings we have on things like cars, sex, and even toilet paper.

It comes tantalizingly close to a five star book. It just lacks ... a little charm? Don't get me wrong. The guy seem like a nice enough guy and does a solid job connecting with the reader. But there's a big difference between solid and super.

As I understand cultures, ethos on a deeper way. I really expected a lot from this book. I'd say, if you are European/American, you will learn some new things. I grew up outside the United States. As I kept reading, I realized how much American, I had become in just two and a half years of living here. A lot of the ideas in this book reflect for marketing and understanding societies.

I think, you will learn a lot about European/American culture. It doesn't focus on other countries like China, India or any African countries. I wish, the author had included about Chinese. Overall, a great book to learn about culture code from his perspective.

––Deus Vult––
Gottfried

Pro: fun topic; thought provoking
Con: very very stretchy; a bit voodoo because it relies on self-re-enforcing and suggestive hinting (similar to how horoscope works. everyone will find it accurate to some degree)

Clotaire Rapaille's Culture Code is (as the book claims) an ingenious way to understand people within their culture, although it is clearly derived by Carl Jung's Association Method. It's a book you will never forget.

This wasn't a bad book it has some interesting parts on how American's think and why they do things, I don't wan to give to many parts but the code for health is Movement , which kind of makes sense how dunkin donuts(keep you running) is doing so well where as say a starbucks has a more european sense to it. I would recommend reading it, It does like I said have some parts that are good but some parts bored the heck out of me. Interesting but not an "I have to have it right now book".

Interesting, but somewhat simplistic. Still, it definitely gives some insight.