Marketing: An Introduction
by Gary Armstrong, Philip Kotler
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This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.Tags
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3 Works 1,132 Members
144+ Works 4,713 Members
Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management
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- Languages
- English, German, Spanish
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- Paper, Ebook
- ISBNs
- 80
- ASINs
- 5
