Joseph Jaffe (1)
Author of Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising
For other authors named Joseph Jaffe, see the disambiguation page.
About the Author
Joseph Jaffe is President and founder of jaffe, LLC
Works by Joseph Jaffe
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership by Joseph Jaffe
The book starts as a discussion written in a casual blog-like style, giving examples but often expecting the reader to already be familiar with some of the concepts covered. The real "meat" of the book is in the last third, where Jaffe explores sophisticated systems for introducing conversation with consumers into an organization's marketing plan.
Life After the 30-Second Spot: Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe
Adverteren zal de volgende vijf jaar meer dan ooit veranderen. Jaffe's boek met scherpe kantjes. voor iedereen die denkt dat oude marketingformules nog steeds van toepassing zijn, is dit boek over nieuwe marketing verplichte literatuur.
Mar 21, 2007Dutch
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Statistics
- Works
- 5
- Members
- 161
- Popularity
- #131,050
- Rating
- 3.7
- Reviews
- 2
- ISBNs
- 19
- Languages
- 2