Gretchen McCulloch

Gretchen McCulloch is an internet linguist, how cool is that?

In Because Internet - Understanding the New Rules of Language, Gretchen McCulloch observes just how fast internet language has changed and how quickly it continues to move and evolve. Internet slang and jargon varies by generation, country, location, friend group and more and I honestly don't know how internet linguists can keep up.

I enjoyed Gretchen's thoughts on new words from Chapter 8:

"Any one of us can coin a word or compose show more a sentence that has never been said before. And it now exists in the language as soon as we utter it. Whether it winks in and out for a single moment or whether it catches on and endures in the minds of people yet unborn."

In Because Internet, Gretchen casts a detailed linguistic eye over digital communications and interactions from the early beginnings of the internet in chat rooms like IRC and discussion boards, to the evolution of text messages, MMS, emojis, memes and GIFs.

I was surprised to find I didn't know the difference between emoticons and emojis (emoticons can be represented by the keys on your keyboard, and emojis are pictograms that could include images of flowers or a slice of cake). And while listening to the chapter on emoji and internet gestures, I realised I don't know what many of the hand gestures actually mean.

I chose to listen to the audiobook for this title and loved the chapter that discussed the use of repeating letters to add emphasis and I do this a lot! I can't seem to recall what this is called and can't flip back through the book to find it which is soooooooo annoying! (See what I did there?) For this and other reasons (the section on emoticons come to mind) I really think this would have been better read in print.

I enjoyed the author's observation on changing language from Chapter 8:

"When you lay a book down and come back to it, you expect all its ink to stay where you left it. But the only languages that stay unchanging are the dead ones."

After reading Because Internet - Understanding the New Rules of Language by Gretchen McCulloch, I've learned that it's pointless to lay down rules for language on the internet; who is going to follow them? It's also an impossible task to comprehensively record internet language in its entirety at any given point in time.

The best we can hope for is a bird's eye view and Gretchen McCulloch has certainly given me that. show less

Because Internet is, at its core, a book about evolutionary linguistics. Only, instead of looking at how vowels have shifted or Grimm's Law turned /p/ into /f/ or the myriad more technical things that may be used to describe long-term changes to language, Gretchen McCulloch focuses on the way the new and ubiquitous communication medium of the internet has influenced written English. This is, of course, a much shorter time range for linguistic change than we may be used to reading about, but show more language on the internet is constantly adapting to the needs of the people speaking there, and there have been distinct changes to how internet communication happens in the last 40 years ("internet communication" includes any networked, written communication, more or less).

McCulloch is particularly interested in two things: the gap between mostly young people and mostly older people, and the use of emoji.

In the first instance, she notes that the gap in slang and writing preferences isn't exactly old people not getting "the kids these days" or lazy writing or anything like that. The differences aren't related to age (no more than any linguistic changes have solely been a teenage fad), but rather how the person views the internet as a communication tool and what pre-internet writing or communication habits they may already have. Of course, younger people don't have any pre-internet anything, and are basically post-internet - it is an extension of their meatspace social lives and writing, which does not have the same nuance for irony or feeling that meatspace speech does, has to adapt.

An entire chapter in the book is devoted to examining the different phases of internet use in the past 40 years and what they mean for how people view it. McCulloch calls them "Internet People" and divides them into Old Internet People, Full Internet People, Semi Internet People, Post-Internet People, and Pre-Internet People. These five categories have strong correlations to where people communicate online and their writing styles. For example, Post-Internet People might eschew traditional punctuation and rely on the line breaks of a texting app to separate phrases or sentences - and when they put in a ? or . or !, the mark carries additional nuance. Meanwhile, Pre-Internet People used to spacing their thoughts with a "..." in handwriting may fill up their texts with "....." instead of line breaks.

One of the biggest gaps in written language is that tone of voice and body language simply don't exist. For centuries, folks have been trying to invent a sarcasm or irony marker, and in letter/diary/postcard writin, folks have used capital letters, colored ink, underlines, etc., for emphasis or emotional weight. In a pure text medium (not just early internet, but current texting systems!), different forms of punctuation were adapted - ~*~sparkle~*~tildes~*~, ALL CAPS, *bold asterisks*, and so on. But also, emoticons and kaomoji and eventually emoji. McCulloch explains the rapid adoption of emoji as filling in the missing gesture space for written language. These little unicode characters can be decorative or meaningful, but they aren't word replacements except in games or self-conscious use. There are common rules for emoji that most people seem to pick up instinctively - much like they figure out what a head-tilt means and how to use it, they know when to use one laughing-with-tears face or three in a row.

Another major aspect of internet communication that gets a lot of press are memes. McCulloch documents some of the ways they've changed over the years in response to shifts in technology and general social trends. They're an in-group signifier, much like slang or verbal in-jokes, only the group for which they are in is very often the whole internet. There is a lot more to be said about memes and even the particular ones that McCulloch highlights, but it seems like they were included as an example of how the internet influences trends and fads rather than being a specific linguistic thing. Though, of course, they do illustrate how linguistic trends could spread...

I enjoyed Because Internet quite a bit, though sometimes it felt like I was engaging in an act of navel-gazing by reading it. With all the press it's getting in major newspapers, I feel safe to say that a lot of people could appreciate it - but also, it was very much of the Now in a narrative voice that's very 2018 Full Internet Person and there are lots of little jokes scattered throughout the text that might be offputting. I love McCulloch's linguistic educational outreach efforts and public writing, and this book felt like a friendly chat, an extension of her podcast and twitter persona. show less

Linguist Gretchen McCullough looks at the way we use language online and in texting: how it's evolving, how it replicates features of verbal speech, how it varies among different groups of people (mainly by when you first started using the internet), and what linguists can learn from it.

It's all really interesting, even if it did reinforce my impression that I, as what McCullough categorizes as an Old Internet Person -- a label I can neither dispute nor find offense in -- have a real show more disconnect in communications style and conventions from Those Kids Today, to the extent that I may well be sending off entirely the wrong signals with my punctuation. Oops. Well, I guess it's at least better to know, right?

Despite the fact that I find this realization a bit depressing, the book as a whole was extremely enjoyable. McCullough's writing is clear, entertaining, breezy, and humorous. It's obvious she's having fun writing about this topic, and she makes it a lot of fun to read about, as well as providing a lot of interesting food for thought. show less

I’ve followed the author’s linguistics Tumblr for years. This book was fascinating and entertaining. I have a tendency to read non-fiction in a very piecemeal fashion but I read this one in a day. It was informative when it came to things I didn’t know, and unexpectedly validating when it came to the aspects of internet culture I’ve experienced. (I particularly enjoyed the chapter on “Internet People”.) It’s one thing to know what sorts of things people do or say, and another show more to understand why that happens. Or happened.

I had a lot of oh moments. Like why my grandmother lets a ringing telephone interrupt a conversation -- she’s from a generation where a missed phone call could result in a frustratingly prolonged game of telephone tag and the best way to schedule a phone call was with another phone call, whereas I’m from a generation where phone calls can be easily screened with caller ID and unobtrusively scheduled with a text message. Or why people use emojis or assign subtle meaning to punctuation.

This book clarified for me that many of the ways we play around with language online happen because we're trying to convey non-verbal information, such as tone of voice, facial expressions and gestures. Sometimes we want methods that are quick to type, or that work within the limitations of the technology we’re using (eg. text messages, unlike email, don’t allow italics) or closely mimic how we’d say this aloud, but sometimes it’s not always about what is most convenient or best resembles face-to-face communication but about what best conveys our meaning -- sometimes we want to be loud, sometimes we want to be really precise, sometimes we want to be subtle. show less