C. J. Hayden

If you sell professional services like marketing services, coaching, accounting, law and the like, this is an excellent practical book. I found the book's tight focus on a 28 program to be extremely helpful. When you are starting up a new sales or marketing effort, it is easy to become overwhelmed with all the options. That's why you need focus! I also enjoyed that every chapter included a 1-2 page "feature" or tips section from another author. The next step is to get down to work and use show more the program to get marketing.

If you're more stuck on the "why" of your service business, Michael Port's "Booked Solid" is also excellent. show less

You can read my review of the book here: http://www.womens-business-gallery.com/featured/book-review-get-clients-now