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About the Author

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. show more He lives San Rafael, California. (Bowker Author Biography) show less
Image credit: By Guerrilla Marketing International - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=29567473

Works by Jay Conrad Levinson

The Guerrilla Marketing Handbook (1994) 141 copies, 2 reviews
Guerrilla Marketing Attack (1989) 104 copies, 2 reviews
Guerrilla Marketing in 30 Days (2005) 72 copies, 1 review
Get What You Deserve! (1997) 46 copies
Ninety-minute Hour (1990) 34 copies
555 Ways to Earn Extra Money (1982) 20 copies, 1 review
The Guerrilla Marketing Revolution (2005) 8 copies, 1 review
Guerilla Marketing des 21. Jahrhunderts (2008) 5 copies, 1 review
Guerrilla Copywriting (2006) 1 copy

Associated Works

Tagged

Common Knowledge

Birthdate
1933-02-10
Date of death
2013-10-10
Gender
male
Nationality
USA
Associated Place (for map)
USA

Members

Reviews

23 reviews
Disappointing for me - your mileage may vary. This is based around the premise that (a) you have written a non-fiction book, preferably a self-help or an "inspirational" work, and (b) that you have been published or are looking seriously at being published by a New York publisher. Since my independently published books are fiction, this book is less use to me than to many readers. It also assumes that your market and your home are the USA (slightly more reasonable as an assumption, I show more suppose, but it doesn't apply to this Brit living in Japan).

As it happens, this book is actually a POD book (I recognize the footprints of Lightning Source), and is none the worse for that, but I find it ironic that the authors are writing about commercial publishing and are not being commercially published.

As to the content: a little bit repetitive, and often recycled from other books in the series, sometimes without due regard to the applicability of the advice to authors. There are gems of advice there, and there are a few things I hadn't considered. Some, as I say, are useless - local newspaper, radio, TV stations? Forget these in a country which isn't my target market. Some edge towards being entrepreneur/MBA waffle (substitute any term you like for "waffle"), but if you're prepared to work your way through this oddly-structured book, you may find something that will be of use to you.
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½
Most of the suggestions I've heard in blogs and writers' articles, but it was helpful to have it all contained in one book where I could choose which would fit my needs with the time that I had.

His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.

It is a dated book and other options are show more probably available, but the list is extensive. show less
This boot camp-styled book gives job seekers inside tips and techniques to optimize traditional and modern forms of job hunting. While providing readers with advice on resumes and cover letters, this second edition focuses more on the technological resources for job seekers, such as LinkedIn, Google, podcasts, and blogs. The author's aim is to update job-seekers and introduce them to a networking system that has evolved from paper and pen to the vast landscape of the World Wide Web. A show more step-by-step marketing-based approach will systematically guide readers to success in their job search. show less
Although there are newer versions out there, the ideas in this book are effective and timeless. Do you have a small business or are you starting one? Make this your secret weapon to success. Back when this book first came out I implemented many of the ideas in this book and built several very successful businesses. I plan to order the more updated version soon as I gear up to start another business.

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Statistics

Works
98
Also by
1
Members
2,714
Popularity
#9,464
Rating
½ 3.4
Reviews
23
ISBNs
243
Languages
11
Favorited
1

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