Jay Conrad Levinson (1933–2013)
Author of Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
About the Author
He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. show more He lives San Rafael, California. (Bowker Author Biography) show less
Image credit: By Guerrilla Marketing International - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=29567473
Works by Jay Conrad Levinson
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (1984) 743 copies, 5 reviews
Guerrilla Marketing for Writers : 100 Weapons to Help You Sell Your Work (2000) 137 copies, 1 review
Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars (2002) 129 copies
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients (2004) 84 copies, 1 review
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits (2003) 76 copies, 1 review
Guerrilla Selling: Unconventional Weapons and Tactics for Increasing Your Sales (1992) 75 copies, 1 review
Guerrilla Marketing for Job Hunters 3.0: How to Stand Out from the Crowd and Tap Into the Hidden Job Market using Social Media and 999 other Tactics Today (2011) 53 copies, 1 review
Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing (1995) 53 copies, 1 review
Guerrilla Marketing Online: The Entrepreneur's Guide to Earning Profits on the Internet (1995) 46 copies
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job (2009) 45 copies, 1 review
Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job (2005) 34 copies
Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits (2010) 34 copies
The Way of the Guerrilla: Achieving Success and Balance as an Entrepreneur in the 21st Century (Guerrilla Marketing) (1997) 32 copies
Guerrilla Negotiating: Unconventional Weapons and Tactics to Get What You Want (Guerrilla Marketing Series) (1999) 31 copies
Startup Guide to Guerrilla Marketing: A Simple Battle Plan for First-Time Marketers (2008) 29 copies
Guerrilla Marketing Online Weapons: 100 Low-Cost, High-Impact Weapons for Online Profits and Prosperity (1996) 29 copies
Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Guerrilla Marketing) (1999) 17 copies
Guerrilla Marketing With Technology Unleashing The Full Potential Of Your Small Business (1997) 17 copies, 1 review
Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (2010) 16 copies
Guerrilla Travel Tactics: Hundreds of Simple Strategies Guaranteed to Save Road Warriors Time and Money (2004) 15 copies
Guerrilla TeleSelling: New Unconventional Weapons and Tactics to Sell When You Can't be There in Person (1998) 11 copies
Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring (Guerilla Marketing Press) (2008) 9 copies
Guerilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business (1992) 9 copies
Guerrilla Networking: A Proven Battle Plan to Attract the Very People You Want to Meet (2007) 8 copies
Guerrilla Marketing for Coaches: Six Steps to Building Your Million-Dollar Coaching Practice (2012) 8 copies
Guerrilla marketing field guide 32 powerful battle maneuvers for non-stop momentum and results (2013) 6 copies
Guerrilla Retailing: Unconventional Ways to Make Big Profits from Your Retail Business (Guerrilla Marketing Series) (2004) 6 copies
Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing ANY Business in ANY Economy (2014) 6 copies
Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want (2016) 5 copies
Bigwig Briefs: Guerrilla Marketing - The Best of Guerrilla Marketing & Marketing on a Shoestring Budget (2001) 5 copies
Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing (2005) 4 copies
Guerrilla Business Secrets: 58 Ways to Start, Build, and Sell Your Business (Guerilla Marketing Press) (2009) 4 copies
Guerilla Marketing On-line Attack: 100 Low Cost, High Impact Strategies for Creating Profits on the Internet (1996) 3 copies
Guerrilla Marketing for Franchisees: 125 Proven Strategies, Tactics and Techniques to Increase Your Profits (Guerilla Marketing Press) (2007) 3 copies
Get Clients Now! (TM): A 28-Day Marketing Program for Professionals, Consultants, and Coaches 2 copies
Guerrilla Profits: 10 Powerful Strategies to Increase Cashflow, Boost Earnings & Get More Business (Guerilla Marketing Press) (2008) 2 copies
Guerilla Wealth 1 copy
Guerilla Marketing für Fortgeschrittene: Erfolg im kleineren Unternehmen: 50 goldene Regeln (1994) 1 copy
Guerrilla Marketing for the 90's: The Newest Secrets for Making Big Profits from Your Small Business 1 copy
Guerrilla Marketing for Direct Selling: The Proven System to Grow Your Business 2x, 4x, 10x or More (2018) 1 copy
Guerilla Saving 1 copy
Guerrilla Facebook Marketing: 25 Target Specific Weapons to Boost your Social Media Marketing (2013) 1 copy
Marketing partyzancki w mediach społecznościowych : 126 narzędzi w walce o pozycję w Internecie (2011) 1 copy
Guerrilla Marketing for the Masses: The Easiest, Fastest, Least Expensive, Most Effective Way to Expand Your Audience an (2007) 1 copy
Associated Works
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (2007) — Preface — 368 copies, 5 reviews
Tagged
Common Knowledge
- Birthdate
- 1933-02-10
- Date of death
- 2013-10-10
- Gender
- male
- Nationality
- USA
- Associated Place (for map)
- USA
Members
Reviews
Guerrilla Marketing for Writers: 100 No-Cost, Low-Cost Weapons for Selling Your Work by Jay Conrad Levinson
Disappointing for me - your mileage may vary. This is based around the premise that (a) you have written a non-fiction book, preferably a self-help or an "inspirational" work, and (b) that you have been published or are looking seriously at being published by a New York publisher. Since my independently published books are fiction, this book is less use to me than to many readers. It also assumes that your market and your home are the USA (slightly more reasonable as an assumption, I show more suppose, but it doesn't apply to this Brit living in Japan).
As it happens, this book is actually a POD book (I recognize the footprints of Lightning Source), and is none the worse for that, but I find it ironic that the authors are writing about commercial publishing and are not being commercially published.
As to the content: a little bit repetitive, and often recycled from other books in the series, sometimes without due regard to the applicability of the advice to authors. There are gems of advice there, and there are a few things I hadn't considered. Some, as I say, are useless - local newspaper, radio, TV stations? Forget these in a country which isn't my target market. Some edge towards being entrepreneur/MBA waffle (substitute any term you like for "waffle"), but if you're prepared to work your way through this oddly-structured book, you may find something that will be of use to you. show less
As it happens, this book is actually a POD book (I recognize the footprints of Lightning Source), and is none the worse for that, but I find it ironic that the authors are writing about commercial publishing and are not being commercially published.
As to the content: a little bit repetitive, and often recycled from other books in the series, sometimes without due regard to the applicability of the advice to authors. There are gems of advice there, and there are a few things I hadn't considered. Some, as I say, are useless - local newspaper, radio, TV stations? Forget these in a country which isn't my target market. Some edge towards being entrepreneur/MBA waffle (substitute any term you like for "waffle"), but if you're prepared to work your way through this oddly-structured book, you may find something that will be of use to you. show less
Guerrilla Marketing for Free: Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson
Most of the suggestions I've heard in blogs and writers' articles, but it was helpful to have it all contained in one book where I could choose which would fit my needs with the time that I had.
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are show more probably available, but the list is extensive. show less
His emphasis on no cost was helpful---although, taking media people out to lunch is costly. Making friends with people and knowing which people to spend your energy are key. The suggestions gave encouragement for what can be done with enough time and energy.
It is a dated book and other options are show more probably available, but the list is extensive. show less
Guerrilla Marketing for Job Hunters 2.0: 1,001 Unconventional Tips, Tricks and Tactics for Landing Your Dream Job by Jay Conrad Levinson
This boot camp-styled book gives job seekers inside tips and techniques to optimize traditional and modern forms of job hunting. While providing readers with advice on resumes and cover letters, this second edition focuses more on the technological resources for job seekers, such as LinkedIn, Google, podcasts, and blogs. The author's aim is to update job-seekers and introduce them to a networking system that has evolved from paper and pen to the vast landscape of the World Wide Web. A show more step-by-step marketing-based approach will systematically guide readers to success in their job search. show less
Although there are newer versions out there, the ideas in this book are effective and timeless. Do you have a small business or are you starting one? Make this your secret weapon to success. Back when this book first came out I implemented many of the ideas in this book and built several very successful businesses. I plan to order the more updated version soon as I gear up to start another business.
Lists
My List (1)
You May Also Like
Associated Authors
Statistics
- Works
- 98
- Also by
- 1
- Members
- 2,714
- Popularity
- #9,464
- Rating
- 3.4
- Reviews
- 23
- ISBNs
- 243
- Languages
- 11
- Favorited
- 1















