Jeffrey Gitomer

I've heard colleagues rave about this "little book" series, but this particular selection provided nothing new for me. Moreover, I didn't care for the approach. It was a continuous diatribe repeating the same basic admonition to have a Y--! Attitude (we're not allowed to actually use the phrase without permission), supplemented only occasionally with an example or a re-interpretation of wisdom I've read elsewhere. He even re-interpreted Stephen Covey, stating that Covey had his "Seek first show more to understand..." habit wrong. He also advises against taking in more than a minute or two of the news each day, since it's so negative. I agree it is negative, but also believe we need to balance our own precious ego with an appreciation for the struggles of those around us. What I liked least about this book were the continuous and overt direct sales references. He repeatedly promoted his other products and pushed the reader to register on his website. show less

Little Book; Big Ideas

Looking for a spark to reignite your passion for selling?

Jeffrey Gitomer, author of The Sales Bible, has produced another gem. His lively style and straight talk make this book an inspirational motivator for salespeople who need to have a fire lit under them.

Combining professionalism with humor, he presents more than a dozen principles of sales greatness.

Gitomer combines colorful language with a punchy style to put the fun in the fundamentals of selling.

Has some good strategies and practices to follow. At times though it feels like an avenue for the author to brag of his accomplishments. I'm a big fan of Gitomer's, but this doesn't rank as one of his best.

Has some good strategies and practices to follow. At times though it feels like an avenue for the author to brag of his accomplishments. I'm a big fan of Gitomer's, but this doesn't rank as one of his best.