Olivier Blanchard

How do you write a book about one of the fastest growing and always-changing-at-the-speed-of-light industries today?

You leave out the fluff. You skip the technology. You focus on the core. You spend your time establishing the foundations. Because when it's all said and done, if you focus on Twitter or Hootsuite or Bufferapp or (insert name of favorite social media tool) then your book, and its lessons, could be obsolete before it hits the press.

This book does that and more.

Blanchard says show more what most social media professionals are afraid to admit, that it doesn't really matter how many Twitter followers or Facebook fans have if they don't convert. It doesn't matter if they convert unless you can measure it. It doesn't matter if you can measure it if it doesn't make sense or fit into the overall business strategy and goals.

This book should probably be read by every social media strategist/manager/specialist and their bosses.

There are no secrets here. It's about hard work. Setting realistic expectations. Measuring. Digging deep. Getting rid of excuses and fluff.

You're a marketing professional? Great, now go get this book! show less

This book has all the macro models. Okay, not all, but a lot. This is not a methods book (though it certainly would be much too mathy for a layperson), but that's fine; there are plenty of methods books. Blanchard and Fischer let you see the math, but unlike Stokey-Lucas-Prescott, focus on the actual economics.

This covers the same stuff as Romer. Some parts are too brief. I prefer Romer because Romer's text is updated and has more discussions on other research papers.

This edition, written for intermediate macroeconomics courses, is an Australian adaption of the best-selling US text. The fundamental goals of the book are to provide an integrated view of macroeconomics, and to make close contact with current macroeconomic events. Sheen from University of Sydney, NSW.