Michael Levine (2)

The entire theme of this book can be grasped by reading the Introduction section, or perhaps by reading a little further into Chapter 1. The message is very clear - fix small, yet seemingly nondestructive issues (broken windows) in your organization fast as they will nurture negative perceptions in customers regarding the quality and values of your organization. That's it! And the whole book goes on and on repeating the message forever (or until the end of the book).
I wish I had kept a count show more of the number of times the author has used the term "broken windows". If I got a penny...
What made me still like the book was the insights it gave me - about the origin of the theory of broken windows and the various trivia of the many organizations and their mistakes cited in the book. For example, it was fun to read about the quick fix that airline companies implemented (and failed) when low-cost airlines sprung up. Or what Coca Cola did with the failed launch of the "New" Coke...
Other than the stories, the book was pretty boring. Not to mention the thousand or so times (in 192 pages) that the author used the term "broken windows".
So, if you want the quick update - just read the intro and the first chapter and skip the rest of the book. show less

Here it is: First impressions matter. That's it.

And although it was repetitive, the message sunk in and gave me pause to consider what messages I send every day - intentionally and unintentionally.

Good review on what was learned in college about PR, this takes it onto the web and expands.
Good read for basic knowledge

I have much respect for Michael Levine and his work. This book is a great Social Media/Web 2.0/ Viral Marketing starter book. Highly recommend