Jean-Marie Dru

Author of 5 surplus copies (books)

About the Author

Jean-Marie Dru is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries. TBWA has been named in 2019 one of the World's Most Innovative Companies by Fast Company and in 2018 Global Agency of the Year by Adweek. Jean-Marie Dru is the author of show more six books including Disruption, Beyond Disruption, and The Ways to New, and the inventor of TBWA's landmark 1992 DISRUPTION method to help companies develop business-changing ideas. Jean-Marie Dru is also President of UNICEF France and President of the French Academy of Medicine Foundation. show less

Works by Jean-Marie Dru

Popular Recent

5 surplus copies (books) (1996) 54 copies, 2 reviews

Beyond Disruption: Changing the Rules in the Marketplace (2002) 48 copies

The Ways to New: 15 Paths to Disruptive Innovation (2015) 18 copies, 1 review

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising (2007) 16 copies

Thank You For Disrupting: The Disruptive Business Philosophies of The World's Great Entrepreneurs (2019) 10 copies, 1 review

Jet Lag: An Adman's View of the World (2011) 8 copies

La publicité autrement (2007) 6 copies

Disruption live : Pour en finir avec les conventions (2003) 3 copies

Le Saut créatif : Ces idées publicitaires qui valent des milliards 2 copies

Beck'sches Mandatshandbuch Unternehmenskauf (2003) 2 copies

Work Explorer

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advertising (10) Agence (1) BORROWED TO FRIENDS (2) branding (1) business (17) business tools (1) change (2) creativity (3) digital (1) disruption (2) Entreprise (1) epub (1) humble (2) innovation (5) management (3) marketing (7) marketplace (2) new ideas (1) non-fiction (3) oo (2) PDF (1) product development (1) publicidad (2) SCIENCE FICTION (Sci-Fic) (4) story (2) strategy (3) TBWA DISRUPTION (7) théorie publicitaire (1) to-read (2) Work Office (1)