Gerald Zaltman

Author of How Customers Think: Essential Insights into the Mind of the Market

About the Author

Gerald Zaltman is a Professor of Marketing at Harvard Business School and a Fellow at Harvard University's interdisciplinary Mind, Brain, Behavior Initiative.

Includes the name: Gerald Zaltman

Works by Gerald Zaltman

Popular Recent

How Customers Think: Essential Insights into the Mind of the Market (2003) 228 copies, 1 review

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers (2008) 68 copies

Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information (1991) — Author — 14 copies

Strategies for Planned Change (1977) 8 copies

Marketing research: Fundamentals and dynamics (1975) 6 copies

Innovations and Organizations (1973) 6 copies

Consumer Behavior: Basic Findings and Management Implications (1979) 5 copies

Theory Construction in Marketing (Theories in Marketing Series) (1982) 2 copies

Creating social change (Holt, Rinehart, and Winston marketing series) (1972) 2 copies

UNLOCKED: Keys to Improve Your Thinking (2018) 2 copies

Seeing the voice of the customer: The Zaltman metaphor elicitation technique (Report / Marketing Science Institute) 1 copy

The Sure Thing That Flopped 1 copy

Marketing: contributions from the behavioral sciences 1 copy

Management principles for nonprofit agencies and organizations (1979) 1 copy

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